Flip’d is a new fast-casual restaurant from the beloved IHOP. Their objective is to normalize getting pancakes and burgers at any hour of the day. How? By encouraging guests to get their unusual.
Out of home: Static posters designed to be shared on social. Posters are in reverse until captured selfie style in Instagram stories. Those who share their interaction with the posters get free food.
In-App secret menu: We will plant a secret menu with unusual orders within the flip’d app. All users have to do is flip their phones to discover it.
Social: Pan for Pancakes Snapchat filter. Users can use the Flip’d filter on snapchat to pan their area for circles which would register as pancakes, generating a discount for their next visit.